The SOHO Design Center, the place for lovers of design, was given the title ‘Design Mecca’ of design stores in Israel by the international magazine www.luxuryculture.com.  The idea behind Soho’s standing is to enable anyone and everyone the possibility of enjoying an aesthetic and exciting experience and to get inspiration from the variety of exclusive and innovative products whose prices are affordable.

The Soho connects with its customers through a language of aesthetics, materials and color, which is translated into a wealth of designer products that integrate with each other precisely and meticulously.  We are talking of a special store that concentrates a huge variety of designer products in a wide range of categories: decorative items, kitchen accessories, handbags and jewelry, spa and life-style products, stationery products and items for the office, designer gadgets, items for children, etc.  In each category you will find a wide range of products and prices, and you can be sure that even the more inexpensive among these will have designer quality.

The Soho presents the largest collection in Israel of Israeli-designer items, alongside international designs. Products of over a hundred modern Israeli designers are showcased here.  Side-by-side with these you will find many items that are designer icons of the very best of international designers who have earned awards in the leading design competitions worldwide.  Some of these products are sold exclusively in Soho.

The stores provide people with the feeling of a secure choice, both due to the eclectic variety and also because of the innate good taste and exclusivity that are expressed in the nature of the products.  The stores attract design devotees who come there especially, and not just in order to learn about the latest trends.  A visit to the Soho stores has also become a ‘must’ for people who wish to purchase “Israeli” gifts when they’re going abroad.

Etzion Wallach, partner and the CEO of the Company:  “The Soho chain, since its establishment, has maintained a constant standard of renewal and innovation, and is perceived as a modern and fashionable location.  Our aim is to persist in this and to create a refreshing and exciting place that will be accessible and pleasant for everyone.  The huge range of more than 3,000 items means that everyone can find whatever speaks to them, and whatever touches them”.

The impressive Soho stores (the largest and oldest branch in Dizengoff Center extends over a floor-space of 400 m2) stand out thanks to their clean and minimalist lines. The uniform design gives clients a similar sensation in each of the store’s three branches.  The display accessories were designed to permit different presentation forms that manage to awaken interest and curiosity on the part of the people who are walking around the stores.  You are likely to remain in the store for longer than planned - take that into account …